[Q68-Q92] Updated Mar-2024 Test Engine to Practice Test for Marketing-Cloud-Email-Specialist Exam Questions and Answers! : Free Exams Dumps Materials : http://exams.dumpsmaterials.com

Q68. NTO would like to create a landing page that displays subscribers information pass to it from
email link on the page, This page contains a smart capture form,NTO would like to require
email address and reply date and response for subscriber’s completing the form, how should
NTO will set the data extension

create a data extension with email address, reply date and response fields as non-null able

crate a data extension with email address reply date and responsefields as null able

create the data extension with email address as the primary key and reply date and response fields as nullable

create a dataextension with email address as non-nullable and reply date and response fields as nullable

Q69. Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

Google Analytics Integration

Tracking Extracts

Report Snapshots

Q70. Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?

Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor

Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days

Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days

Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating

Q71. Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members’ profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?

Enhanced Dynamic Content Blocks

AMPscript Search Functions

Personalization Strings

Q72. What are some ways that a marketer can improve deliverability of their emails? (Choose 4)

Ensure all subscribers have given you permission

Subject line recognition

Address Book Strategy – add address book tool to your emails.

Add how the subscriber subscribed to your email

Identify the message as an advertisement

Q73. Which feature can segment on behavioural data?

Data Extension

Data Filter

Import Activity

Tracking

Q74. A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?

Triggered Send

Send Email

Automated Send

Template Send

Q75. What does the validate tool check for? (Check all that apply)

The presence of an unsubscribe link

Invalid email address

A physical mailing address

Correct syntax for attributes

That each content area specified in the dynamic content rule exists

Q76. What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

Any Mailing Address

Physical Mailing Address

A way to Unsubscribe

Alink to the sender’s website

Q77. Which combination of audiences can be selected in the recipient section for a specific Send?

Listsand Audiences

Contacts or Audiences

Lists or Data Extensions

Lists and Data Extensions

Q78. Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio tosend shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

Import File Activity > Send Email

Import File Activity > File Transfer Activity > Send Email

File Transfer Activity > Send Email

File Transfer Activity> Import File Activity > Send Email

Q79. A marketer wants to send the same email with the same send properties in several automation. Which activity should be
created within Automation studio?

Triggered send

Template send

Automated send

Send email

Q80. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

Use the Update Contact a:

A Utilize exit criteria for the journey.

Ensure the Contact entry mode is No re-entry

Q81. Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legally obtain subscribers?
Choose 3 answers

Email all unsubscribed customers asking for them to opt into email again

Purchase subscriber lists from a reputable data company

Ask customers to opt-in at time of purchase online by creating an account

Ask customers to text their email address to a short code to opt-in

Create a Facebook lead capturing form to gain opt-ins

Q82. When sending to data extensions what is the default publication list?

All Subscriber List

Group List

Publication List

All of the above

Q83. A Marketer developed an email with personalized content based on 5 geographical regions;
Northwest – Static Image; Southwest – Image carousel
Central – No content; Northeast – Static image; Southwest – Coupon;
How many dynamic content rules need to be created to accomplish this?

3

6

4

5

Q84. Northern Trail Outfitters wants to increase emailsubscribers this quarter. Which three methods could they use to legally obtain subscribers?
Choose 3 answers

Email all unsubscribed customers asking for them to opt into email again

Purchase subscriber lists from a reputable data company

Askcustomers to opt-in at time of purchase online by creating an account

Ask customers to text their email address to a short code to opt-in

Create a Facebook lead capturing form to gain opt-ins

Q85. What is triggered automation?

An automation that is triggered based on a schedule that has been defined

An automation that is initiated when a designated value in a data extension is changed

An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder

An automation that triggers an email to be sent based on a user Initiated Email definition

Q86. A customer wants to grow the no. of subscriber in the account, which two method should the customer employ to acquire the subscribers. Choose 2 answers.

Add a signup page from the homepage

create a SMS campaign to customer to sign up for email

target unsubscribed customers

Use a list of emails address purchased from online vendors.

Q87. What is a capability of a data relationship?

Join three or more data extensions together to create a filtered data extension

Join a list and a data extension to filter the combined data

Join data extensions together to create one combined data extension

Join data extensions to filter or segment the fields from data extensions

Q88. A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer than receives a message from their manager that changes are needed and email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

The Send is paused unit approved again.

The send is canceled when the approval is withdrawn.

The originally approved version of the email will send.

Q89. A file is received daily from the data provided to the account FTP this file is to be imported into the marketing clouds as soon as it arrives, the arrival time of these files varies by several hours from day to day what tool should be used to accomplish this.

journey builder file

journey builder import activity

automation studio scheduled automation

automation studio file drop automation

Q90. Using measures, what data can a marketer use to segment an audience?

Geographical Data

First Name Attributes

Gender Data

Open Data

Q91. NTO wants to reuse a skiing promotional advertisement used in one of last winter’s email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

Local folder structure

Search field

Content Type filter

Email Type

Tags filter

Q92. What is a purpose of marking an attribute as hidden?

The attribute is not available for CAN-SPAM compliance

The attribute is not available to store data

The attribute is not available to other users in the account

The attribute is not available to subscribers on the Profile Center